People like to complain, and when they have trouble with something the first thing they do is try to shift the blame to somebody else. It’s never them. So naturally, if something is a little harder, it tends to attract negative attention.
And so we come to Ingram Spark.
If you’re not aware, Ingram Spark is the single largest, best established, and by far the cheapest print on demand service outside of Amazon KDP itself. They provide a catalog service from which libraries and bookstores can order your books, putting you on the same technical footing as traditional publishers when it comes to distribution. There are other companies that do this, but Ingram Spark is far and away the biggest and most recognized name in publishing, outside of the Big Five publishers.
“The Big Five” in publishing refers to the five largest trade book publishing companies: Penguin Random House, HarperCollins, Simon & Schuster, Hachette Book Group, and Macmillan Publishers.
Now we get to the crux of the complaints: their interface. I read through all the documentation on their web site, and found it straightforward. There were no confusing bits. Everything did what it said it did. If you follow their instructions for formatting, you will have a printable book that you can be proud of. What it does not have is things like extra features that spell-check your manuscript before you hit the submit button, or a previewer right there in their interface that shows you what your book will look like. Instead, they prepare a digital galley proof to show you what your cover and each interior page will look like. You download this once you have all your digital assets uploaded, and it takes them an hour to get back to you with an email showing you where to download it. You open the PDF locally, on your own machine, instead of tying up their server with that task, then you give them either a thumbs-up, “Yes, everything looks fine” or thumbs down, “No, I screwed part of this up, I want a do-over”. It’s missing some of the bells and whistles as compared to the Amazon KDP submission system, but really that’s all. Then they send you another confirmation email so you can double-check your digital galley proof, and you’re ready to go.
They anticipate that if you’re using their service, and you can read and follow instructions, that you will have a successful outcome. That confidence is well placed. There’s nothing broken about their interface. Everything works exactly as described, and the documentation is clear and has no ambiguity whatsoever. My hat is off to whoever maintains their on-line operating manual.
Humans, however, frequently make the error that they are dealing with a person, not a careful architected enterprise grade software interface, and expect them to adapt to variations in user performance and accuracy that just isn’t possible in real world situations.
I honest to gosh believed people were smarter than to think that changes they made were instantaneous across a multi-national company with distribution centers all over the world, but apparently not. Authors have put up indignant videos about it, having not read and understood the instructions, and expecting Ingram Spark to compensate for that on the fly.
Ingram Spark is a huge, huge system, and they expect you to know what you are doing. The secret sauce is to debug everything on KDP, which has a 1-3 day turnaround time on changes (they claim 3-5, but I’ve never had it take longer than one day), and only when you are dead sure you have it right do you upload to Ingram Spark, and even there the cover art will need adjustment because they compute their own templates. Using the KDP ones won’t work, you have to do the cover art over or it will not fit properly.
I have heard tell that the cover art as printed by Ingram Spark can be slightly more saturated than KDP. I’ve ordered a physical proof copy of Juniper Fairchild and the Alterwhere from them to see for myself, but I expect that a production artist used to variations in printing services will be easily able to compensate—and for all that, it’s likely something you’d only be able to see if you had an Ingram Spark edition and a KDP edition side by side in order to make that comparison. Even professionals would not be able to tell the difference without an A/B test.
If you are self-publishing, or you run a small press publishing company like Helium Beach, you’re going to have to get to know Ingram Spark. There are really no other viable options in terms of distribution and unit cost. There are potential pitfalls, but if you just sit down and read the instructions, you’ll be just fine.
Have fun with it.
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